Email copy for Wise Up Rise Up Coaching
A personal development coach needed an email that could do more than tell a story, it had to reinforce the brand’s values while keeping the audience engaged and responsive. The work focused on shaping a narrative that felt natural, persuasive, and aligned with how the brand wanted to be experienced.
Across a 5-email sequence, average open rates increased from 46% to 73%. The improvement came from restructuring how the message was delivered, creating a more cohesive narrative that held attention and felt aligned with the brand.
Wise Up Rise Up Lone Wolf Email Campaign.
Context:
Personal development coach needed an email based on a client story.
Problem:
Outcome:
Needed to connect storytelling with clear messaging.
What I Did:
Analysed audience and tone
Structured the narrative
Designed full email sequences
More cohesive and engaging messaging.
Client Feedback:
“At first, I wasn’t convinced she was a beginner it felt like I was working with a far more advanced writer. Her ideas are original and engaging, and she links them in a way that creates a persuasive narrative, which is rare.”
