Skincare Brand — Founder Story & Blog
A new skincare brand preparing to launch needed a more considered way to present its products and overall brand to customers both online and in-person. The work focused on shaping how the brand is perceived refining its story and strengthening its positioning to create messaging that feels intentional and credible. The result was a more cohesive brand presence making the business more confident in how it communicates and more aligned with the level it aims to operate at.
Founder story and blog for Dr Hwang’s skincare.
Context:
New skincare clinic launching a product line.
Problem:
Outcome:
Difficulty explaining the brand clearly to customers.
What I Did:
Researched the brand and products
Identified key themes behind the founder’s vision
Wrote a founder story
Created blog content for online and in-person use
Clearer communication of the brand’s purpose.
Client Feedback:
“Writing has always felt stressful and challenging… it’s hard to get customers to see your brand the way you envision it. What I appreciate about Zoyah is that she takes the time to truly understand my customers and the purpose behind my work. She’s reliable, thoughtful, and always delivers work to a high standard.”
